collective

Fashion and street-style was from the beginning a passion of us at Fuel. We The mix of the unexpected shows off a selection of certified hit pieces including adidas original, Nike ACG, Stussy, Carhartt WIP, Vans, Nike, Aries, Karavan, Mitchell & Ness, Chimi and a lot more…

There is no genius marketing scheme behind this all-encompassing brand strategy. It’s quite simple. Combining a childhood obsession with toys and an adult fixation with collecting, MediCom CEO Tatsuhiko Akashi is able to construct a miniature world of marvel.