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adidas x Parley

Current estimates show there’s roughly 80,000 tons of plastic polluting the Pacific Ocean. That’s an area roughly three times the size of France, and it’s only getting bigger, which is cause for grave concern.

Despite our struggles to face these harsh realities, a growing chorus of activists and eco-conscious companies like adidas and Parley for the Oceans are fighting to raise awareness of this critical, manmade issue while delivering real ways for consumers to take action.

adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of our deep, blue seas, since 2015.

Together, they’ve come up with creative footwear solutions that utilize Parley Ocean Plastic, a proprietary textile made from recycled plastic retrieved from our oceans, proving that footwear companies are able to adopt sustainable manufacturing practices at scale so long as they’re willing and able to do so.

adidas and Parley for the Oceans unveiled their latest product collaboration, the limited edition UltraBOOST Parley and UltraBOOST X, combining cutting edge performance with progressive eco-innovation. Fusing high-performance features like energy-returning BOOST midsoles and a 95% Parley Ocean Plastic Primeknit upper, each pair prevents approximately 11 plastic bottles from the possibility of entering our oceans.

To celebrate the launch, adidas and Parley for the Oceans are calling on their global communities to unite for the second year in a row in the movement against marine plastic pollution with the return of Run for the Oceans.

Run for the Oceans is a global running movement that uses the power of sports to raise awareness to the threat of ocean plastic pollution. Through this worldwide initiative, adidas and Parley will host over 12 major running events across six key cities and will feature weekly running activities across 50 adidas runner communities globally.

Taking their commitment even further this year, adidas will match $1 to every kilometer run for the first one million kilometers which will support the Parley Ocean Plastic Program.

“At adidas, we believe that through sport, we have the power to change lives and the Run For The Oceans movement truly reflects this,” explains adidas General Manager Andre Maestrini. “We have created a unique global platform that gives everyone the opportunity to impact their lives by joining a collective running movement that fights marine plastic pollution. Seeing the adidas family unite for a shared purpose is what makes the campaign so powerful.”

Getting involved is easy, and anybody can join the movement by downloading the Runtastic app (Joyrun for users in China) to track each step you’ve run between June 8 and July 8. Fans can also join adidas ambassadors around the world to help reach one million kilometers through a series of physical runs in major cities including LA, New York, Paris, Berlin, London, Barcelona, Milan, and Shanghai.

Source: Highsnobiety

Adidas ultra boost for 2018

Adidas is taking its commitment to cleaning up the oceans beyond just its limited products with Parley for the Oceans. According to Adidas Global Head of Running Andre Maestrini, the sportswear company has an ultimate goal of creating all of its Ultra Boost products from reclaimed plastic from the oceans.

“The Fall/Winter 2018 Ultra Boost will have 80 percent of the upper material made from ocean plastic,” Maestrini said. “It is no longer an addition. It is going to be how we make the Ultra Boost in the future. That’s how seriously committed we are with this idea.”

The exec added that Adidas made one million pairs of sneakers using Parley for the Ocean’s A.I.R. approach, which stands for “avoiding, intercepting, and redesigning plastic.” In 2018, it plans to make five million.

Adidas’ Parley for the Oceans line of sneakers and apparel has expanded each year since debuting in 2015. Eventually, Adidas will be incorporating Parley’s principles into all of its categories—not just running.

“We always want to start with performance because we’re anchored in sport, but nowadays you can’t say there is sports on one side and lifestyle on the other. Culture and sports are all intertwined,” he said. “We are going to have Parley make shoes with Originals also because we are so committed to the future. It is going to become a true anchor of innovation that we will use for different franchises in our range.”

Source: Solecollector

adidas Ultra Boost Limited Edition – Mid Grey/ Linen Khaki

Frankly, it doesn’t feel like we see enough of the Ultra Boost in terms of colorways. That probably has a lot to do with adidas’s understandable focus on the NMD and other hot sellers. Still, it’s always a nice surprise to get yet another iteration of what we’ll likely consider the OG Boost sneaker.

 Here, we get a look at a special edition of the Ultra Boost, sporting much of the same tech we’ve come to know and love. This time, the colorway stands out in a more subtle way. Taking on a mostly Grey scheme, we see a notable variation on the shoe’s heel counter, now dipped in a Khaki hue. Additional design cues include an all-over graphic print on this model’s Primeknit upper, inspired by the brand’s ARAMIS testing.

The shoe’s build continues its same old story: ridiculous comfort. Along with carrying a knit construction, this Ultra Boost’s upper sports a one-piece SOCKFIT build. Essentially, it’s the same tech that made the sneaker so easy to put on and fasten without sacrificing comfort. Not big on hitting the pavement hard? Then you can be sure that this colorway will make for a solid finisher to pretty much any weekend outfit you can put together. These limited editions sell out at breakneck speeds, so don’t miss out!

adidas Ultra Boost Limited Edition – Core Black

Can a running shoe actually be too comfortable? Maybe it sounds a bit farfetched, but the Ultra Boost is making a strong case for this distinction. From its earlier days to the colorways we see  drop every now and then, one of the defining characteristics of this model has been an almost overbearing cloud of cushion underneath your feet.

 Luckily, there’s more to this remarkable shoe than its world-beating impact protection. An airy upper provides a combination of fit and breathability that makes for an impressive technical sneaker as well. A Primeknit build offers the lightweight support of a knit upper while gradually conforming to your unique foot shape. A special Torsion system and heel counter keep you stable and lock the design elements in place. All of this, and the Ultra Boost clocks in at just a few hundred grams of weight while you run. This is all goes without mentioning this particular release’s All Black look.

 It’s no doubt a marvel of a running sneaker from a functional standpoint, but the Ultra Boost is just as capable of keeping you comfortably on your feet through those long commutes and taxing work days. Don’t sleep!

ADIDAS ULTRA BOOST 3.0 “OREO”

Hailed by the German brand as “The Greatest Running Shoe Ever”, the Adidas Ultra BOOST has been one of the top choices not only by runners, but also by style icons and sneakerheads for being comfortable and easy to pair with.

The sneaker was one of the first to be tested using the ARAMIS system which is used by top engineering institutions namely NASA, Boeing and Audi to measure vibration, design, and ergonomics.

The adidas Ultra Boost continues its dominant stretch as a must-have running model thanks to its comfortable full-length Boost cushioning system,

stylish Primeknit upper, and its unique ability to appeal to streetwear enthusiasts thanks to an elegant design perfect for any occasion.

The Ultra Boost is now on its third installment with an updated woven Primeknit upper for a bold new take, translucent three stripe cage overlays, and a perfected Continental rubberized outsole unit for added traction.

Today we get a look at the adidas Ultra Boost 3.0 Oreo, a fresh new colorway slated to arrive at Fuel at the end of March.

The Adidas Ultra Boost 3.0 “Oreo” benefits from a speckled and striped Footwear White and Core Black base while a white semi-transparent three stripe cage overlay adds a hypnotizing aesthetic to the overall appearance.

The simple two color combination sees the heel cage in a contrasting black with ‘Ultra Boost’ branding in Chrome and Gold while a white Boost midsole unit matches a clean white bottom.