The word Nike ‘Air’ precedes many of the greatest sneakers in history. From the Air Max 90 and Air Trainer 2 to the Air Jordan 3 and Air Force 1 – and the hundreds of other sneakers in between – those three little letters at the start almost always serve as a badge of honour and a signifier of greatness.


Nike AIR the ‘Revolution’

As we looked at recently, with the return of the OG Air Tailwind, Nike Air was born from the mind of Marion ‘Frank’ Rudy, an aeronautical engineer with absolutely no connection to Nike at the time of its inception. Rudy had been experimenting with new ways to contain inert gases inside rubber membranes when he came up with an idea to pitch his latest innovations to the footwear market. He met with a number of sportswear brands and was greeted with almost unanimous rejection, before finally meeting with the heads of Nike. Once Phil Knight put the new cushioning technology to the test – by literally lacing up in a prototype – he knew it was an idea too good to pass up. Nike quickly introduced the tech into the runner that we now know as the original Air Tailwind. 

While it would be easy for consumers to brush Nike Air off as mere marketing hype, it wasn’t without its merit in performance. Researchers at Knoxville’s University of Tennessee tested the Tailwind on its arrival and determined that runners exerted less energy when wearing the new technology than they did in the conventional running shoes of the time.

“AIR” in the 80s

After a successful introduction with the Tailwind in the late 70s, Nike’s design team got to work, introducing the new technology into almost every stream of footwear throughout the 80s. For much of its first decade on the scene, Nike Air referred exclusively to cushioning you could feel but not see. Air bubbles came in all shapes and sizes, but were always hidden within the midsole. It was only in 1987, with the release of the Air Max 1, that the concept of Visible Air was born. Tinker Hatfield, inspired by the exposed design of the Centre Georges Pompidou, chose to cut away a portion of the midsole to show the revolutionary cushioning in action. Such a bold idea raised concerns of durability from designers and consumers alike, but, as we know now, Tinker proved them all wrong. Curiously, the very first run of AM1s did actually sport a larger Air window, but it was shrunk down to ensure smooth sailing for the technology’s debut.

The introduction of Visible Air was, in many ways, even more, significant than that of Nike Air itself. It was a drastic design decision that injected a new level of freshness into the then-aging innovation, which made it feel like almost entirely new technology in and of itself. As with the introduction of Nike Air before it, Visible Air quickly began turning up in every type of footwear under the Nike umbrella. The Air Jordan 3 was another early adopter of Visible Air cushioning and, aided by Michael Jordan’s rising star profile, only served to further thrust the new type of cushioning into the spotlight.

“AIR” in the 90s

In the years following the release of the Air Max 1, with the idea of contained cushioning shattered, Nike’s talented designers quickly began to raise the stakes and the airbags only got bigger. The Air 180, Air Max BW and Air Max 93 all built on – and improved upon – the idea of heel-based Visible Air. Arriving in 1994, Air Max2 was a subtle twist in this concept that featured two different pressure systems in the one Air unit.

The Air Max 95 took Nike Air to the next level with the addition of forefoot visible Air in 1995, but it wasn’t the only significant Air innovation of the time. Nike also debuted Zoom Air that same year, which added tensile fibers within the standard Nike Air unit design for significantly improved responsiveness. While Zoom Air lacked the aesthetic knockout of Visible Air, due to it being concealed within the midsole once again, it was included in some of the wildest designs of the late 90s, including the Spiridon and Talaria.

In 1997, Nike’s design team would achieve the seemingly impossible with the introduction of full-foot Visible Air in the Air Max 97, setting a new standard for the Air Max line in the process. 1999 would see the release of the Air Max Plus and, with it, the introduction of Tuned Air. Building on the concept of the Air Stab before it, Tuned Air sought to combine Air cushioning with stability, in this case, provided by it’s signature hemisphere-based thermal plastic pods. The technology was further signified by the now-iconic bright yellow ‘TN’ branding – designed by Derek Welch – on the heels. Similar branding would appear for other Air innovations of the period.

“AIR” in the ’00s

The mid-2000s would bring us Air Max 360, an expansion on the concept of full-foot Visible Air introduced by the Air Max 97. While it lacked the initial visual shock of the AM97, the AM360 seriously raised the bar in terms of performance and engineering, earning it the nickname Engineered Max internally during development. The Air Max 360 sole unit featured thermoform Airbags encased by injection thermoplastic for structure and stability.

Nike Air would see a number of minor improvements and innovations over the next decade, as identified by the annual Air Max releases, but it wouldn’t be until the release of the Air VaporMax in the lead up to Air Max Day 2017 that Nike Air would truly stun once again. The VaporMax and its successors built on the concept of full-foot Visible Air to the highest degree, by removing the need for a secondary rubber layer and introducing a new level of flexibility.

The Nike “AIR” Today

In recent years, as performance focus has shifted to lightweight foams, Nike has capitalized on the aesthetic intrigue of Air with big-bubble lifestyle models like the Air Max 270 and, most recently, the Air Max 720. Both models shattered records upon their introduction for the sheer size of their colossal bubbles.

Nike Air has had a tremendous effect on the sneaker scene these past 40 years and Nike owes much of its success as a brand to the technology’s introduction. So, on behalf of sneakerheads the world over, thank you, Marion ‘Frank’ Rudy, for giving it to us.

720 Air Event by Fuel recap


Not many words needed to describe the Fuel 720 Event that we set up at the 1st of April 2019. Always photos can tell a lot more and we were lucky enough

to have Elias Joidos to care of those.

Light and darkness co-existed in the center of Athens at ATH-Studio.

150 guests were invited and Marina-Stixoima set us on fire with the Hip Hop tunes that came out of her decks.

We celebrated the bigger air unit that ever was produced and this is not other than the Air Max 720.

We manage to give on two lucky guests one pair of Nike Air Max 720 each and to all of us cocktails that made especially for the event plus a collective tee to each one that came.

Check out some photos below :



Nike Adds All Over Logos To The Air Max 90

While Nike’s Air Max 90 silhouette has thus far been left out of the brand’s upcoming “Just Do It” pack, the Swoosh still has plans to experiment with the implementation of all-over graphics. Much like the “JDI” collection, there will be a black and an orange pair available that come dressed in shimmering patent leather while replicating the sneaker’s Air Max logo all throughout its upper. Both the lettering and the parallelogram-like shape that houses the lettering can be seen all over the shoe, but they do not interact with each other in the manner in which they normally do on a customary pair of 90s. Another changed element on these tonal offerings is their tongues, as the usual Nike branded tag gets replaced with a simpler embroidered Swoosh design.

Peep an official set of images for both Air Max 90s with all-over logos below and expect them to arrive on Fuel at 1/9/2018.

Source: Sneakernews

Antetokounmpo First Non-American to Get Nike Signature Shoe

Milwaukee Bucks All-Star Giannis Antetokounmpo is set to become the first non-American NBA player to get his own signature Nike shoe. The honor is yet another box ticked by the rising star who continues to make an impression on the league.  

While no release date or images have been leaked so far, anticipation levels are high amongst fans of the Greek forward who, in the 2016–17 season, became the first player in NBA history to finish a regular season in the top 20 for total points, rebounds, assists, steals, and blocks. 

Speaking recently about getting his own signature Nike kicks, Antetokounmpo said, ‘Most importantly, what I want to emphasize is that there has never been a non-American player with his own signature shoe by Nike. What I want to say is that all dreams can become true, if you work hard, if you believe, and you do not give up.

Nike Air Max Deluxe OG “Sequoia”

Nike’s Air Max Deluxe is gearing up to be the next big 90’s heritage Air Max silhouette, following in the footsteps of other shoes like the Air Max 95 and Air Max 97. There’s seemingly an option to fit all tastes with a wide slate of colorways set to release over the next few months, and official images of a head-turning “Sequoia” pair have now surfaced. The shoe’s neoprene upper is dressed in a combination of olive and white, with bold accents arriving via streaks of bright crimson. A TPU shell and heel cage provide further retro style, and the thick reflective fibers woven into the upper add plenty of low-light flair. The look is completed with a white midsole, black Air Max cushioning unit, and black outsole.

The release date is set to be at 11/08/2018 and you can grab yours from Fuel.

Source: Sneakernews

The Next Wave Of Nike’s Just Do It Pack Is Coming In

Nike’s extensive “Just Do It” pack, inspired by the 30th anniversary of their classic slogan and consisting of both heritage and new silhouettes took the market by storm earlier this summer. Now, the Swoosh brand is preparing for round two, as a second wave of “Just Do It” kicks are set to release in August.

This second go-around is made up of classics like the Air Max 1 and Air Force 1 Lows. The orange, black, and white palate from the first batch of shoes returns, but the color schemes are utilized in different fashions with new prints and alternate takes on the classic slogan appearing. Enjoy !!!

Nike’s Original Air Max 95 Gradient Returns With Solar Red

Solar Red is set to return to the anatomy-inspired Air Max 95 silhouette once again by way of an iteration that utilizes the icon’s OG gradient pattern. Its midfoot racing stripes start with a dark Granite right above its blacked outsole unit and make their way up to a light Dust color as it approaches the sneaker’s mesh throat. Solar Red can be seen inside the sneaker’s see-through Air unit as well as its mini Swoosh branding, instep, and its unique lace stays. Much like the celestial “Chili Red” OG color scheme, this look will become an instant must-have, as the bright presence of red mixed with simplistic darker tones creates contrast that works perfectly with this esteemed silhouette. Enjoy a detailed set of images below and look forward to its arrival at Fuel on July 21th.

Source: Sneakernews

Photo by 43einhalb

Nike Designer Breaks Down the React Element 87

Since debuting, the Nike React Element 87 has gone on to sell-out basically everywhere. A standard bearer for Beaverton’s ground-breaking new React foam technology, the shoe has garnered a strong following off the back of its futuristic aesthetic and eclectic design quirks.

As Nike explains:

Many classic Nike shoes were born from a simple desire: to make running and walking more comfortable. The Nike React Element 87 is one such shoe that also owes its geometric design to data drawn from everyday athletes.

Work on the shoe began by pressure map testing individuals who walk heavily throughout the day. These maps show the points where feet experience the most fatigue from commuting, running errands, and otherwise. Designers then drilled holes into these spots on running shoe soles and repeated the process with Nike React foam for added comfort.

The aforementioned pressure maps played a huge role in the eventual appearance of the shoe, providing the framework for the trademark wavy sole pattern. Nike’s Sportswear Innovation Designer, Darryl Matthews, applied the algorithmic pattern to the outsole. The result: a curvy deboss that communicates movement.

‘After receiving this data, I worked on a two-day sketch,’ says Matthews. ‘The whole process was really a back-to-basics exercise that taught us new ways to make a shoe look and feel great, while also harnessing the power of cutting-edge computation design.’

A hybrid makeup of sorts, the React Element 87 is inspired by original 1983 Nike Internationalist (the tongue, toe, and heel clip) and the translucent textile and asymmetrical tongue of last year’s Zoom Fly SP upper.

‘People are drawn to the shoe because it has layers,’ he says. ‘It’s not a flat shoe, and the way it looks depends on the socks you wear. It’s like when Nike exposed the Airbag, except now we’re able to expose the inside of the shoe, too.


Nike’s Grandstand II Pinnacle Gets a French Touch

Nike‘s Grandstand II Pinnacle model has refreshed anew for 2018 in a handful of clean colorways ranging from an “All-Over Logo” to “Strawberries and Cream” versions. The latest edition continues the white color theme with a subtle twist via mini tricolor pull tabs.

The tennis classic features a white leather upper with tonal white embroidered Nike branding at the side and heel, an off-white rubber cupsole and mini blue, white and red tabs, reminiscent of the French flag, at the tongue tab and lateral heel panel.

Source: Hypebeast

Nike Women’s Air Max 1 “Barely Rose”

The Nike Women’s Air Max 1 “Barely Rose” brings more of the brand’s premium touches to an all-time classic. This time, the visuals are all about the scorching summer months ahead.


This Women’s exclusive edition of the Air Max 1 arrives in hues of Pink and White. We’ve seen plenty from the AM 1’s premium line-up opt for darker and more tonal schemes. But, seeing as how we are in the warmer months of the year around here, a splash of pastel just feels more appropriate.


The color is complemented by the upper’s construction, which sticks to a motif of soft luxury. As usual, we see the fairly breathable mesh base. It’s mostly visible at the toe box while the rest of this material is covered with overlays of a rich leather.


The top half of the shoe sees these overlays covered in the Rose tone the shoe is named after. Meanwhile, slashes of White show up via sections such as the forefoot, lateral swoosh, and heel counter.


Each of these segmented leather sections is separated by that familiar stitch detailing. This is always a welcome touch as it adds to the shoe’s overall premium feel. Nike Air branding on the heel finishes off this edition’s pristine look.


The Air Max’s readiness for the sunnier months has never been in question. Though Nike also keeps plenty of winterized iterations in stock, the colorways show a versatility that works for summer festivals as well.


Moreover, it gives an extra option to those of us who aren’t convinced by the season to dawn slippers and straw hats. The change of weather is hardly an excuse to dump sneakerhead sensibilities.


Even when the weather outside eventually gets frightful, those leather overlays won’t leave you freezing. Available now, cop your own premium Air Max 1’s today!


Nike Air VaporMax 97 Vintage Coral

Having seen its first iterations early this year, the Nike Air VaporMax 97 Vintage Coral keeps the momentum going. This time, Nike brings back the classic Gold look, but with a twist!


Of course, most of us are familiar with that OG Gold version. That glistening upper and clean finish are hard to forget. And yet, the gaudy hue on this sneaker can be a bit much for some sneakerheads. In that light, this Vintage Coral release is a welcome sight.


Rather than the boisterous shine we normally see, this colorway dials it back a bit via a more matte finish. The result is a muted take on the iconic Gold scheme. Interestingly, this approach makes it so that the shoe’s base color doesn’t quite make you react in the same way.


Of course, you might find yourself more captivated by the progressive design of the VaporMax bottoms. This cushioning set up has become a bit of marketing gold for the brand thanks to its competent functionality and memorable aesthetic.


It’s also an appropriate piece of footwear tech to throw on to the Air Max 97. After all, this is the first of the Air Max models to sport a full-length Air bubble. As such, completely unleashing the cushioning here via the VaporMax comes across as a bit poetic.


The relatively toned down execution on this release is also handy if you want to throw on some Gold kicks without drawing too many eyes your way. Nonetheless, this unique piece of design will make sure your footwear doesn’t go unnoticed.


That midsole is more than a pretty sight as well. Though seemingly unsupported, the exposed bubbles are the latest and greatest in impact protection from the Air Max line. If you’re into it, this could be a solid performance choice for you as well!


Available now, don’t miss out on this Women’s exclusive!


Nike Air Max 98 SE “Anthracite”

The Swoosh is dedicating some serious time to the 98 this year. The Nike Air Max 98 SE “Anthracite” is a good bit of proof supporting this.


Sure, much of Nike’s releases this year will likely be more remembered for their efforts to throw a VaporMax midsole under just about everything. But, it’s a good bet that their decision to bring out more Air Max 98 heat won’t soon be forgotten either.


Earlier this year, we mostly saw colorways that focused on the shoe’s potential for bright colors – with, of course, the notable few exceptions.  But, this time around, a classic shoe gets dipped in an equally classic colorway.


The nice thing about the Anthracite color scheme is that you can wear it like an All Black sneaker without sacrificing all notions of variety. The Air Max 98 is a unique shoe in that it has too many pieces to its design to ever come across has singular in design. Basically, there’s a lot to love and it’s hard to ignore.


For instance, take a look at the upper. The base here is a pretty standard mesh construction. But, it also comes with some suede overlays. Pretty basic right? Well, it’s not quite done until we also include that familiar reflective stripe detail.


Thanks to this combo, a mix of Black, White, and Grey still manages to stand out in three different ways. We even get croc-leather detailing via the shoe’s mudguard and eye stays. It’s about as clean an aesthetic as we’ve seen on the AM 98.


This Anthracite colorway, like most dark tonal iterations, is ridiculously easy to match your outfits with. You really can’t go wrong. Heck, throw some shorts on with these, it’ll still be weekend-ready.


Available now, cop these before everyone else catches on!

Nike Air Max 180 Black/Pink Blast

We take a look at the latest rendition of a retro Nike runner, the Nike Air Max 180 Black/Pink Blast-Wolf Grey.


2018 was a good time to hit full steam on the Air Max 180 colorways. This year has been highlighted by a very tangible focus on the chunkier, “dad shoe” aesthetic. As such, the return of the AM 180 is being met thus far with largely positive reviews. Of course, like some other retro runners, it didn’t quite debut to that sort of reaction.


As the third Air Max runner to come out of Nike’s design efforts, this was a bit of a yawn-fest. What’s interesting is that not even an Olympics push, centering around the endorsement of one Michael Jeffrey Jordan, was enough to get this shoe selling. It was, if you can believe it, too much of a “dad shoe” for the time it dropped.


Nonetheless, what Nike put out was a first in its class. For those of you who are big on VaporMax and love the concept of exposed and unrestrained Air, the AM 180 is the OG. This was the first shoe to feature an Air bubble that made direct contact with the ground.


Here, we see the shoe return in a colorway that brings together muted tones as well as a splash of color. The upper sees a Black base throughout the leather and neoprene construction.


That splash of color is courtesy of Pink Blast notes via the later Swoosh branding and tongue logo. We also see that same hue on the Air cushioning, bordered by a section of Wolf Grey.


Available now, don’t let these slip under your radar!

Nike Flyknit Trainer “Dark Green”

The Nike Flyknit Trainer “Dark Green” is the latest version of a retro model that recently came back to us.


From the early days of Flyknit technology, the Trainer model has gone through its fair share of pop culture moments and has returned in truly great form. Thanks to a minimalist construction and quality materials, it’s been an easy sell in many storefronts. Also, it certainly doesn’t hurt to keep churning out so many fire colorways.


This latest look at the Flyknit Trainer sees the model take on one of its darkest color schemes yet. Unlike the “Oreo” iteration, there isn’t quite as much contrasting White sections to liven things up.


With that being said, this shoe doesn’t come without its own palette of color. The Dark Green hue adorns the majority of the upper, giving off some Olive vibes. A combination of Orange and White find a way to share space on the shoe’s outsole, serving as competent contrasts.


The Green isn’t without thematic purpose here. It looks like this colorway is releasing as a sort of “Camo” style iteration. We even see spray Camo on the accompanying lateral Swooshes, bringing together the three main colors of this edition.


Of course, this aesthetic should be no surprise considering the timing. With this being Memorial Day weekend, it’s a fitting time to drop these bad boys in this fairly traditional color scheme.


With most major brands putting out their own Memorial Day editions of several classic kicks, this is just one of Nike’s many efforts. The Flyknit Trainer is particularly capable of adopting this sort of aesthetic thanks in part to the dynamic Flyknit upper.


Whether you’re looking to get a bit patriotic or not, you can’t go wrong with this clean look for the Flyknit Trainer.

Nike Air More Uptempo White/ Varsity Red

The Nike Air More Uptempo White/ Varsity Red is arguably the best piece of footwear to jump into the summer with.


But more than that, it’s a low-key representation of an interesting element in Nike’s history.


Back in the mid-2000s, the Swoosh had been thinking about experimenting with the Air More Uptempo a bit. The shoe’s sales weren’t terrible by any means, but the brand wanted to keep up its habit of constantly evolving.

Struggling to come up with any major change, the design crew settled for a subtle shift resulting in the Nike Air More Tempo. This White Varsity Red scheme was that model’s debut colorway.


Here, it shows its versatility via some tangible simplicity. This iteration isn’t complex by any means, sporting a White base that covers the overwhelming majority of the sneaker’s upper. The Varsity Red accents that we get here are courtesy of the oversize AIR branding, branding notes, and the midsole’s visible Air bubbles.


The Air More Uptempo has taken on this sort of color scheme before, pulling it off as fluidly then as it does now. This classic of 90s basketball footwear design continues to show us just how great this era was. Timeless gems such as the Uptempo are heralded for their audacious looks, but it’s interesting to note that these aesthetics came about as the result of functional considerations.


With a catalog that features the Air Force 1 and Air Jordan models, you really can’t go wrong with just about any 90s hoops sneakers from the Swoosh.


With that being said, the Air More Uptempo does hold a special place in this regard thanks to its unique look and associated athlete – Hall of Fame forward Scottie Pippen.


Even if you aren’t hooping in these, it’s safe to say they’re a style staple. Keep your eyes peeled for these beauties when they drop on May 24th.


Nike Air Max 97 OG “Gold”

The Nike Air Max 97 OG “Gold” is among the two most famous iterations of a legendary Swoosh design. In particular, the “Gold” iteration had quite the challenge to overcome.

The debut of the Air Max 97 was most felt in Italy when the “La Silver” iteration first dropped. As we all know, the shoe gains a status that goes toe-to-toe with just about any elite footwear model.

In fact, it basically blew away the Air Max 96 in terms of sheer significance. Even the story behind the design was too much to compete with – La Silver was of course inspired by bullet trains.

So, how exactly do you compete with Silver? Well, Nike figured it might as well throw a Gold look into the mix as well. The idea behind both of these looks is a key focus on standing out.

In La Silver’s early days of popularity in Milan, it was all about the uniqueness of rocking something that was both shiny and boasted that sort of midsole.

Dropping the Gold edition was kind of a no-brainer when it comes to the shoe’s next stage of progression. Of course, it’s predictable that the Gold iteration doesn’t do quite as well as its predecessor when it first debuted. With that being said, this latest version brings the color scheme back to life.

Premium leathers make up the majority of the upper here, bringing some luxury touches to this classic look. The gleaming colorway is accented with a Red mini-Swoosh as branding. Rounding off the look is a crisp White midfoot layer leading to the robust Max Air underneath.

That section of impact protection is more than a functional add-on. It gives the Air Max 97 its iconic look, serving as ample contrast on this Gold iteration.



Nike Air Foamposite One Rust Pink

The Nike Air Foamposite One Rust Pink is as ready for the Spring months as a shoe can possibly be. The always unique retro basketball sneaker hits us hard with the warmer weather vibes in this Rust Pink colorway, taking full advantage of that iconic Posite upper.


It’s always interesting to see such an aggressively designed shoe make this sort of impact from an aesthetic standpoint. One thing’s for sure, some of us who’ve gone through an extended winter will be grateful for some warmer colorways to debut on classic Swoosh models.


The Foamposite One is a revolutionary piece of performance footwear design. By now, most of us have heard at least one incredible aspect of this shoe. One of the more eye-opening facts about the Air Foamposite One is always going to be how ridiculously expensive it was to put that funky upper together – reportedly costing as much as six figures for one piece to be put together!


Here, that scientific wonder takes on the Rust Pink scheme gracefully. The gleaming shade of Pink gives the shoe’s upper a festive glow, serving as an appropriate contrast to its tonal Black base. The Pink mini Swoosh is a nice touch as well.


The pull-tab comes with Pink striping details. Along with the translucent outsole, we get that familiar carbon fiber midfoot shank to wrap things up on this look.


It’s not quite the performance-heavy hitter it used to be back in the day. With that being said, the Foamposite One has gone on to become one of the more coveted pieces of Nike’s extensive catalog. Considering the unchanging nature of this shoe’s basic design structure, you can expect to see it continue to withstand the test of time.


Out now, you won’t want to miss out on these!

Nike Introduces Flyprint


“Nike Flyprint is the first 3D-printed textile upper in performance footwear”

By R. Brown on April 17, 2018

In the 3D printing realm of sneaker design adidas has been busy developing a cushion system that is produced with the technology. Nike is using the tech to create a new performance textile, Flyprint.

So what exactly is Flyprint? Nike explains…

At its most basic level, Nike Flyprint uppers are produced through solid deposit modeling (SDM), a process whereby a TPU filament is unwound from a coil, melted and laid down in layers.

However, it is antithetical to Nike to go a basic route. Instead, the Flyprint method allows designers to translate athlete data into new textile geometries. In this, it advances Nike’s efforts in digitally enabled textile development and adds to a legacy of proprietary modification (or hacking) of machines — a heritage that includes Nike Hyperfuse, Flywire and Flyknit — to achieve previously unimaginable performance solutions.

The process to develop the Flyprint uppers begins by capturing athlete data. That data was then computed (through computational design tools) to affirm the ideal composition of the material. Finally, that information was employed to produce the final textile. This operation speaks to the versatility (outputs can be wholly unique to athlete or function) of Flyprint textile, as well as the increased pace of overall design time. Through performance printing, Nike is capable of moving faster with unprecedented precision — prototyping is 16-times quicker than in any previous manufacturing method.

One interesting benefit of 3D textiles over traditional 2D fabrics is the increased dynamism made possible by adding an interconnection beyond a warp and weft; an advantage of Flyprint textiles comes in the fused nature of the material. For example, whereas in a knit or woven textile there is frictional resistance between the interlaced (warp and weft) yarns, in a printed textile, due to its fused intersections, there is greater potential for precision-tuned containment. It is also lighter and more breathable than Nike’s previously employed textiles.

For Nike, the use of Flyprint has several advantages over standard construction methods. One is that it cuts the production time for developing a series of test prototypes. The second is precision tooling allows designers to make specific adjustments to the design without having to revise a sneaker’s entire structure.

In terms of design pace, the advantage of Flyprint method in traditional textiles is two-fold: Specific lines of the material can be adjusted locally while preserving the global construction, and rapid iteration means testing and revision cycle times are trimmed significantly. In short, Flyprint allows for the highest-fidelity design with the greatest athlete benefit in the shortest time.

 Also, Nike plans to fuse Flyprint with Flyknit.
The textile also works seamlessly with many other materials, most notably Flyknit yarns, to provide an optimal balance of fit and structure. In fact, Flyknit yarns can be engineered to thermally bond with the Flyprint textile, eliminating any need for glue or stitching.

The technology is the basis for the Zoom Vaporfly Elite Flyprint, a shoe that Nike created for Eluid Kipchoge. Nike chose to debut the tech on the silhouette because “Nike Flyprint uppers are designed to help the world’s fastest distance runners run their fastest”.

Stay with us for news on Nike Flyprint developments.

Nike Air Max 270

As a descriptor, the word ‘iconic’ seems to fall flat when describing Nike’s work in the running shoe game. The brand’s longstanding efforts in this category have produced one memorable release after another, each often carrying its hype for years. The Air Max line is the very top of those design efforts, representing the first bloom of the Swoosh running category.

Nike’s debut of this line made clear its focus on performance and commitment to helping runners hit the pavement harder for longer. But, what happens when that same focus is awarded to a lifestyle shoe? For one thing, you get models such as the Air Max 270.

At first glance, there may not be anything outwardly remarkable to you about the Air Max 270. Its build represents that of many an example where performance meets style. For the most part, that impression isn’t far off. With that being said, there’s an important distinction to be made here.

This is the first time Nike has put such an intense focus on the casual and everyday wear qualities of their design. The 270 represents a move away from their strict focus on performance, devoting as many creative resources to a lifestyle model.

In light of that, let’s take a look at some of the details that make this shoe special. The first thing we need to get out of the way is the heel portion. The Airbag here feels like the actual shoe, with the rest of the upper coming across as more of an add-on. This is thanks to the cushion here being the biggest heel bag from the brand to this point.

The upper features a bit of Nike’s signature nostalgic design. Combining influences of the Air Max 93 and 180 models, the mesh here is stripped down to a more fashionable state. A notable lack of lateral panels exposes the mesh more than we’re used to.

It’s a clever move by Nike to combine some eye-opening tech features with more subtle notes meant for sneaker freaks. The Air Max 270 represents a refreshing take on the standard lifestyle sneaker. In a market that is dominated by the casual sneaker consumer, this is a huge step in the right direction.

It’s safe to assume that the Air Max 270 will be spending quite a bit of time in some familiar colorways. The aforementioned AM 93 and 180 models had some interesting colors in their past, and they wouldn’t look half-bad on this beast.


For more than 40 years, Nike has served female athletes.

This effort includes supporting barrier-breaking athletes, from rebel runner Joan Benoit Samuelson (the first woman to claim marathon gold) to record-setting tennis great Serena Williams (owner of 23 major titles). Countless other star athletes have also reached the pinnacle of their sport with Nike — on the basketball court, the track, the football pitch and beyond — and each helps to progress opportunities for women in sport.

Nike also encourages the progress of professional and everyday athletes through innovation. Women’s-specific design solutions have ranged from a consistent offering of footwear to recent developments that aim to broaden women’s access to sport, such as the Nike Pro Hijab and plus-sizing for athletic apparel.

One thing that connects all women in sport is sneakers. As a performance tool and lifestyle accessory, the sneaker is a transcendent symbol of athletic and stylistic identity. Certain styles can also reveal the wearer’s soul by expressing their ethos and beliefs — especially when these intertwine with sustainable builds and materials.

All three of these elements — athletes, innovation, and product — come together in 2018 as Nike initiates four new ways of thinking about sneakers for women. Here’s how this approach is beginning to shape up.



Unisex sizing on select classic Jordan styles and collaborative collections such as Virgil Abloh x Nike The recognizes the universality of sneaker culture and reduces the frustration of missing out due to size unavailability. In the fall, expanded sizes will extend to iconic silos, including the Nike Air Force 1 and Air Max lines, providing ever-increasing options to collect, rock or stock.



A curated selection of sneakers, inclusive of expanded sizes, innovative performance styles, and iconic collaborations, presents a holistic view that forms the backbone of Nike Unlaced, NIKE, Inc.’s new sneaker destination for women.

Nike Unlaced is a global digital and retail concept that follows a Nike dot-com evolution in Europe, which provided distinction for women through product styling and local curators. (In North America, the Nike x Nordstrom sneaker boutique retail and digital experience, co-created with Olivia Kim, also served as a precursor.) Local Nike Unlaced product curations by influential creatives and stylists from New York, Paris, London, Shanghai and more are coming soon.



From personalized styling to VIP member experiences (including same-day delivery and exclusive hours), these services offered by Nike Unlaced are designed to increase connectivity and access to sneakers for women. For example, members will have the opportunity to arrange one-on-one appointments with guest stylists and take their prized selections home in specialized packaging.



As sneakers transcended sport and initiated street-style trends, collaboration became an integral component of sneaker culture, blossoming into a symbiotic relationship between brands and external creative communities.

That community has been predominantly male. However, in pushing new female voices, Nike is challenging the sneaker status quo.

In recent years, this has been propelled by curator-led retail partnerships (for example, the aforementioned Kim and Nordstrom boutique). Creative endeavors with A.L.C.’s Andrea Lieberman and the International Girls Crew on the iconic Nike Cortez have also given new scope to sneaker collaborations; another highlight is the recent The 1 Reimagined project, Nike’s first collection of footwear designed entirely by a 14-strong female design collective.

These projects define the future state of footwear for women, where more curation and collaboration can be expected, but also an increase in female representation is poised to manifest new ideas not just for women but all sneaker enthusiasts.

Nike’s Unlaced shoe store.