720 Air Event by Fuel recap


Not many words needed to describe the Fuel 720 Event that we set up at the 1st of April 2019. Always photos can tell a lot more and we were lucky enough

to have Elias Joidos to care of those.

Light and darkness co-existed in the center of Athens at ATH-Studio.

150 guests were invited and Marina-Stixoima set us on fire with the Hip Hop tunes that came out of her decks.

We celebrated the bigger air unit that ever was produced and this is not other than the Air Max 720.

We manage to give on two lucky guests one pair of Nike Air Max 720 each and to all of us cocktails that made especially for the event plus a collective tee to each one that came.

Check out some photos below :



Nike Air Max Zero Premium

The Air Max Zero has enough of a permanent place in the hearts of Nike fans all over. After all, it is known as “the one before the one.” But, Nike is still looking to further engrain this model into your sneaker wish list, regularly coming out with solid and noteworthy iterations. Most recently, we get a taste of the shoe’s more luxurious and premium versions, seen here in four distinct colorways.


The colorways available are Wolf Grey, Pure Platinum, Dark Loden, and Armory. Each comes with  the iconic Air Max bubble. Despite the “premium” monicker, the shoes do go with the usual combination of mesh and synthetic overlays on the upper. One interesting aspect is the addition of a neoprene sockliner, adding to the shoe’s already impressive durability profile.


For those of you looking for some Air Mag vibes, the Pure Platinum pair will look very familiar to to you. Even if that’s not quite what you’re after, you won’t want to miss any of these iterations, available from 19/6/17.

Air Jordan 4 “Alternate Motorsports”

The Air Jordan 4 is having a revival year in 2017, and it may be because the Jumpman has stumbled onto a strategy. Recently, we’re seeing this model in a slew of premium iterations, adding substantial hype to what would otherwise be “meh” inducing releases. That tactic continues on the sneaker’s most recent release, seen here in a Black and Royal Blue scheme.


The upper’s build is in a premium leather throughout, joined by synthetic accents of Wolf Grey along the lateral sides. Touches of Royal Blue come via the shoe’s inner lining and outsole, giving this sneaker a look that flips the “Motorsport” pair.


You’re really spoiled for choice this year when it comes to the AJ 4, but this might have taken the proverbial cake. Boasting a premium mix of some basic colors, you won’t want to miss out on this versatile outfit finisher. Look out for these on June 17th.

Nike Flyknit Racer “Be True”

In yet another installment of the brand’s progressive “Be True” line, Nike releases the Flyknit Racer in a special colorway. 2016’s LGBT Pride month celebrations saw the Nike Air Max Zero release in a similar scheme. This time, the Racer is the model of choice, taking on specific aesthetic hints.

A multi colored Swoosh sits robustly on a White/ Black Flyknit upper. A closer look reveals more subtle pieces of color way on the upper’s base, bordering the Swoosh. As with previous “Be True” iterations, contrast is the order of the day here as a relatively nondescript base on the upper really brings out the multi colored aspects. As an additional touch, we also see a “BE TRUE” script on the tongue.

The technical aspects here remain the same, of course. In any case, this isn’t a release that is looking to break any standards in that department. Rather, it’s a continuance of Nike’s pro-LGBT rights stance, expressed via an eye-catching and solid colorway.

Release Date 1/6/2017

Air Jordan 7 Pantone

One of the many reasons why Tinker Hatfield is so successful at what he does is this: the man can, and very often is, inspired by anything around him. The Air Jordan 7 is a prime example of this. It’s a project that has roots in Tinker’s reaction to posters of African art that he saw while in Portland. He loved them and wanted the 7’s design to reflect this.

Now, the Pantone colorway of this shoe is due out for a general release. The last time we saw this model, it was exclusively showcased at the 2010 World Basketball Festival. Heavy on the UNC influence, there were rumors about the potential release of this pair, but we hadn’t seen much realized until recently.

Seven years later, Jordan Brand finally brings to the public what has only been seen as a sample.

Look out for these when they drop on April 29th.

Air Jordan 11 Retro Low “Carolina”

There really might not be a better time for Jordan Brand to go crazy with the Blue releases. Sure, it’s one of the more universally well received colorways out there. But, with MJ’s alma mater coming off a National Championship win, the brand could very well deck everything out in UNC Blue and get away with it.

The Air Jordan 11 Low has been one of the Jumpman’s easiest go-to’s for the summer months. Yet, splashing University Blue on the upper’s patent leather seems to amplify that even further. The motif is even present on the checkered designs of the shoe’s carbon fiber midfoot.

It might seem like all of the White sections will be tough to keep clean, but you should find it relatively easy to deal with the most common dirt and stains on this leather upper (as opposed to suede, for example). Beautiful colorway with some practicality added in? Yes, please!

Grab your own pair when these release on April 15th.

Street fashion shots

Street wear fashion is like art.

You have to follow some rules , but sometimes it is even better to break them.

Out there you can find so many brands that you can much your style and attitude of each and every day of yours.

Free yourself from “must” ,”trend” and “how to” and enjoy life.



Revival after 1990s sensational debut!


Many years after touching off an historical whirlwind for the ASICS® brand in the 1990s, the GEL-MAI™ will be revived in Spring 2017 by ASICS Tiger™. The hallmarks of the original design––an iconic upper characterized by asymmetrical eyelet stays and a decorative bulky sole—reappear with the new model, which has been updated to fit in with today’s street fashion while remaining faithful to the original impactful design. Sneaker fans will immediately be drawn to the new model, modernized in context with ASICS Tiger. After debuting in 1990, the GEL-MAI™ enjoyed strong popularity among fashion-conscious sneaker fans. The model was created under the development concept that an upper is not necessary when the sole functions excellently. Progressive at the time of launch, the design featured asymmetrical eyelet stays, eyelet-adorned sides, and a single pouch-like form that cradled the instep through the ankle. A molded GEL™ midsole delivered superior cushioning. The model featured the leading technology of the time that supported the foot for a sense of ‘dancing,’ and is still talked about as a masterpiece of an athletic shoe.

The new model has updated the last and pattern of the original model to match more modern street fashion. An upright tongue creates a clean and proper silhouette overall. The new midsole heel features fuzeGEL™ technology, ASICS’s own sponge material that first appeared in last year’s FuzeX™ model, for improved cushioning. Two color combinations, ASICS Blue x Black and Black x Black, will be available. The color blocks present a cool contrast, and the high-tech sneaker styling that shows the foot through gaps in the athletic leisure look and bold style will match this season’s trends. Many years have passed between the sensational debut, and the revival of GEL-MAI™model foretells of a new wave in street fashion.

The release date have been set for 22/4 on selected boutiques like Fuel.

Black vs Red

Adidas NMD_XR1 Black/ Red

No sneaker is too legendary for the All Black look. In fact, most hot sellers only fly off shelves quicker when they take on the tonal motif. The NMD_XR1 is no exception to that rule, as we even see it take on a striped pattern here.

Frankly, this model does just fine in store no matter what the color scheme is. In this case, the allover striped print adds a notable hint of flair to an otherwise somber scheme. As with all of the brand’s NMD drops, this model features the key combination of Primeknit and BOOST cushioning.

A slightly muted aspect here is the addition of Red via the pull tab font and heel stitch detailing. Outside of that, this is yet another All Black release from adidas that is sure to sell out as fast as it releases.

As clean as it looks

As clean as it looks: the brand new adidas NMD_CS2

Adidas seemed to take over 2016 with its almost endless array of NMD releases. The OG alone was selling out at feverish rates. Throw in tons of colorways and you’ve got a sneaker community that is still buzzing about the lightweight runner. And, as they made abundantly clear, 2017 will not be the year adidas stops.

Here, we get a look at an upcoming iteration of the NMD City Sock 2. The upper on this women’s exclusive takes on a playful touch, sporting a polka-dot design. This only further emphasises this CS2’s effortless construction, including an ankle portion that almost looks like a folded sweater collar.

The Primeknit build makes for breathability and serves as an interesting contrast to the bright White BOOST midsole. A light Tan hue caps things off, making a presence on the heel pull tab and outsole.

Air Jordan 1 “Royal”

For the casual onlooker or fairweather sneaker fan, it may seem like the “Royal” craze is a bit random. After all, it’s just the same old Air Jordan 1. The same leather, no-frills color scheme, etc. Why all the fuss? Well, the answer comes in parts.

The Air Jordan 1, having debuted in 1985, saw an influx of colorways. Unlike the 14 and the like, Nike rolled out up to nine versions of the sneaker. The “Royal” pair was perhaps the only one that came close to the notoriety of the BRED and Chicago iterations. As such, it’s a welcome alternative for those of us who missed out on those two when they released as retros. Because of its proximity with those colorways, the Royal scheme is part of the sneaker’s “OG 3.”

Beyond that, the initial Royal release was also rather well timed. It very closely followed that of the BRED colorway, which was banned from the NBA for not complying with the Bulls’ Red/ White/ Black requirement. Nike must have seen the success brought to them with the “Banned” marketing ploy and decided to agitate the NBA a bit more. As with the rest of the Jumpman line-up, the background of the Royal Air Jordan 1 is bigger than the shoe itself.