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Adidas EQT Support 93/17

EQT. You really might not find three more important words in the history of adidas. The brand has a long and storied tradition of releasing banger after banger. But, because they are still a company beholden to industry pressures, adidas has also struggled mightily from time to time. The EQT, or Equipment, line represents the brand’s battle with this period of struggle. In fact, the Equipment series saw adidas through something of an identity crisis, helping the Three Stripes return to prominence via a re-focusing effort. Here, that period in their story is celebrated once more via the adidas EQT Support 93/17

of those might be its representation of the EQT’s staying power. At the beginning of 2017, the 93/17 was introduced as adidas rolled out some fresh looks for the old line. The brand had been messing with the Equipment series for quite some time, never really dropping it. But, most of the aesthetics remained the same. Sure, there were the additions of Primeknit and Boost, adding to both the functional and aesthetic appeal here. Yet, it all felt the same. And then, adidas went ahead and did something big by making a small change.

The introduction of Turbo Red, seen here via the shoe’s OrthoLite sockliner, made a huge difference. All of a sudden, adidas wasn’t just bringing back the old. It was celebrating an important piece of their own history while also giving it some new and refreshing life. The 93/17’s execution was so well received that this color scheme symbolizes the next phase of the EQT line, finding its way to nearly every shoe in the series.

Available now, check out the adidas EQT 93/17 Support for yourself ASAP!

 

Adidas EQT Support RF

Adidas was in a bad place in the early ’90s, much like it was a few years ago before it put Boost in its soles and made sneakers for Kanye West. The company nearly went bankrupt. It also decided to change the way it designed its shoes, thanks to Peter Moore, the designer behind the Air Jordan 1, who joined Adidas and started the brand’s Equipment range. As he explained the line, it was “everything that’s essential. Nothing that’s not.”

It’s now 2017 and Adidas is going back to 1991 and the start of the EQT line to create its next, soon-to-be hyped shoe. And it’s a powerful source for the brand to draw from: Not only was it the time that it ditched the Trefoil logo for the modern logo associated with Adidas, the EQT was also a sneaker that had cultural value during the fall of the Berlin Wall.

The EQTs came in a simple colorway of green, white, and black, and now Adidas is using this history and flipping it on its head. The 2017 EQT doesn’t launch in the traditional color palette associated with the shoe, instead it’s the polar opposite. Adidas looked to the opposite end of the color spectrum and replaced the green with Turbo Red. But one small, important detail changed, too. Adidas brought the Trefoil back to the EQT. It’s a rethinking of the sneaker that’s next up in Adidas Orginals’ line of unearthed classics, and it’s a step in a new direction.

We get the Adidas the Eqt Support RF and go to the beach for the photoshooting. It was the perfect background!