The Hundreds X Garfield

Illustrator Jim Davis debuted the first Garfield comic strip in June of 1978, featuring a sarcastic fat cat and its clumsy, kindhearted owner Jon Arbuckle. It quickly became the fastest growing comic strip ever, today holding the Guinness World Record of “The Most Widely Syndicated Comic Strip in the World.” Garfield proved so successful that Davis created Paws, Inc., in 1981 to manage its worldwide rights, and the orange tabby soon appeared in television cartoons, movies, video games, and across a wide assortment of merchandise. This year, the enduring cat celebrates its 40th year.

Garfield taught me how to draw cartoons and I swore that one day I’d make a living off of my art the way Jim Davis did.” – The Hundreds’ co-founder Bobby Kim.

In 2010, The Hundreds and Garfield partnered for the first time in a milestone collaboration. Eight years later, Garfield returns now in celebration of The Hundreds’ 15-year Anniversary. This time, we drew inspiration from our original collaboration, as well as the ‘90s rendition of Garfield and friends. The collection features T-shirts, hoodies, an embroidered denim jacket, an allover print pajama set, headwear, a trash can, coaster set, plush toy, stickers, and pins. Check them out here: The Hundreds x Garfield.



Our favorite Collaborations

2017: COMME des GARÇONS Shirt x Supreme x Nike Air Force 1 “Eyes”

photo by Nike / COMME des GARÇONS / Supreme

Supreme’s collaborations with COMME des GARÇONS Shirt are what dreams are made of. For their SS17 drop, the two powerhouses worked on a range of menswear garments, including a redesign of Supreme’s iconic box logo in a crinkled plastic and several ready-to-wear pieces and accessories decorated with a provocative eye motif.

The most hyped-up item, following the announcement of their new collection, is surely the COMME des GARÇONS  Shirt x Nike Air Force 1 “Eyes.” While both COMME and Supreme have released their own takes on the Bruce Kilgore classic, this is the first time that the three separate brands have collaborated on a single sneaker, and fans were not disappointed. COMME des GARÇONS stans know the brand doesn’t shy away from loud patterns and prints, and this sneaker is no exception. The Air Force 1 boasts an eye motif, conveying an intrusive and somewhat ambiguous vibe. The print is featured on the panels and heel of the sneaker with Supreme and COMME des GARÇONS Shirt’s signature trademark and the Nike swish, making these the most collaboration-heavy sneakers we’ve seen in awhile.

2017: COMME des GARÇONS x Nike Air VaporMax

photo by Nike / COMME des GARÇONS

The revolution never ends. Once Nike was prepared to introduce its next experimental running sneaker, it became apparent that the reach of the sneaker needed to go beyond just the immediate sneaker community. While 2016 was dominated by adidas’s partnership with Kanye West and other high-end brands, in 2017, Nike’s longstanding partnership with the fashion house arguably reached its apex at the unveil of the COMME des GARÇONS x Nike Air VaporMax.

Taking cues from Nike’s Flyknit and Air Max silhouettes, the VaporMax features Nike’s proprietary Flyknit material and a modern air unit. In classic COMME des GARÇONS fashion, an all-black design is complemented by a tab donning the house’s easily recognizable branding in absence of laces. This release would pave the way for Nike’s innovative sneaker to dominate the resale market and partly resurrect the hype that the sportswear brand had forgone in recent years.

2017: COMME des GARÇONS Black x Nike Air Pegasus 83



photo by kicksonfire

Just weeks after the hyped up release of the Dunk High “Clear,” Nike got together with COMME des GARÇONS to launch its second collaboration with the sub-line. This time in the form of the simple, yet eye-catching, Air Pegasus 83. Like their previous collaboration with COMME des GARÇONS BLACK, the minimalistic sneaker keeps it simple and to the point — a tonal black sneaker with low-key heel branding. A special edition with gold heel branding was subsequently released.

2017: COMME des GARÇONS HOMME PLUS x Nike Dunk High “Clear”

photo by Nike / COMME des GARÇONS

To kick off a year of nonstop fire jawns, Nike and COMME des GARÇONS HOMME PLUS teamed up to release their second update of the Dunk High. The Dunk High “Clear” boasts a black leather upper with swoosh branding on the tongue and COMME branding on the heel. The side panels of the sneaker are composed of PVC, giving wearers an ultra suave silhouette that also lets you show off your sock game.

2013: BLACK COMME des GARÇONS x Nike Blazer High & Low

photo by Highsnobiety

Emerging sub-line COMME des GARÇONS BLACK effortlessly captured the dark nature of Rei Kawakubo in an array of dark, minimalistic garments. Per the Nike Blazer’s simplistic design, Kawakubo’s sub-line decided to update the sneaker in a tonal black makeup with premium suede and leather and a black outer sole with lining. The only distinction is the small “CDG” logo placement on the heel, with other discreet branding on the black insole.

see full article at Highsnobiety

Atmos x Nike Air Max 1 “Elephant”: Why This Sneaker Still Matters in 2017

In 2000, California surf brand Stussy partnered with Nike to produce two limited versions of the Air Huarache.
This partnership was years ahead of its time, and created an important precedent that opened a space for smaller, independent brands to work with bigger, more established names like Nike.
“Collaboration” was far from the enticing, marketing buzzword that it is today, as the audience for sneakers was much smaller in the late 1990s and early 2000s. After Stussy got the ball rolling, Japanese retailer atmos joined up with the Swoosh in 2002 to create a unique version of the classic Air Max 1.
The team at atmos added an unmistakable “Safari” motif to Tinker Hatfield’s now-iconic design, which is today considered one of the greatest versions of the Air Max 1 to date.


A year later, in 2003, atmos again re-worked the Air Max 1, giving fans a new “Viotech” version with a purple and mixed brown theme. Japanese retailer atmos was quickly gaining acclaim in sneakerhead circles,
firming up a strong foundation of collaborations with Nike. Jumping forward to 2007, the atmos x Nike Air Max 1 “Elephant” arrived on the scene as part of a “Zoo” pack. While the Air Max 1 “Elephant” is only one example of Nike’s keen eye for collaboration, especially in streetwear culture’s early days, last year Air Max fans used their votes to resurrect the sneaker for 2017. Speaking to Nike, atmos Creative Director Hirofumi Kojima noted: “Of course it was a great pleasure and the greatest honor for a person whose job is about sneakers. To be honest, I did not realize the significance of the event at first, but a lot of celebratory remarks from the staff and my friends made me realize it.”

For a massive sportswear company who was battling the likes of Reebok and other brands for dominance in the US market, it was relatively risky to allocate resources towards a collaboration with a small, Japanese boutique like atmos.
Speaking on the unabashed color scheme, Kojima went on to explain; “I remember talking with the people in Nike Japan, who were involved in the project, about creating something crazy and stupid that would give impact to the market.
We happened to find a pair of vintage Nike kids shoe with zebra print, and we decided to create shoes with animal prints under the concept of zoo.” As we’ve seen, this tradition of Nike partnering with smaller boutiques and brands to give rise to their ideas has paid off in a big way.
Interestingly, the color story of the atmos x Nike Air Max 1 “Elephant” parallels that of Japanese streetwear first-mover A Bathing Ape, which refers to the idea of a monkey bathing in lukewarm water, as a self-aware metaphor for the overindulgent, younger generation in Japan at the time, which eventually became the label’s own customer base. Similarly, the Air Max 1 “Elephant” recalls the image of an elephant taking a bath, with hits of bright turquoise on the heel, tongue and Nike Swoosh.
In 2017, sneaker collaborations continue to act as platforms for innovation and creativity, driving new ideas and bringing like-minded (or in some cases dissimilar) partners together. Despite being part of vastly different cultures, Nike and atmos found common ground to tell a coherent story which has lasted through the years.

Source: Highsnobiety