720 Air Event by Fuel recap


Not many words needed to describe the Fuel 720 Event that we set up at the 1st of April 2019. Always photos can tell a lot more and we were lucky enough

to have Elias Joidos to care of those.

Light and darkness co-existed in the center of Athens at ATH-Studio.

150 guests were invited and Marina-Stixoima set us on fire with the Hip Hop tunes that came out of her decks.

We celebrated the bigger air unit that ever was produced and this is not other than the Air Max 720.

We manage to give on two lucky guests one pair of Nike Air Max 720 each and to all of us cocktails that made especially for the event plus a collective tee to each one that came.

Check out some photos below :



Nike Air Max Deluxe OG “Sequoia”

Nike’s Air Max Deluxe is gearing up to be the next big 90’s heritage Air Max silhouette, following in the footsteps of other shoes like the Air Max 95 and Air Max 97. There’s seemingly an option to fit all tastes with a wide slate of colorways set to release over the next few months, and official images of a head-turning “Sequoia” pair have now surfaced. The shoe’s neoprene upper is dressed in a combination of olive and white, with bold accents arriving via streaks of bright crimson. A TPU shell and heel cage provide further retro style, and the thick reflective fibers woven into the upper add plenty of low-light flair. The look is completed with a white midsole, black Air Max cushioning unit, and black outsole.

The release date is set to be at 11/08/2018 and you can grab yours from Fuel.

Source: Sneakernews

Nike’s Original Air Max 95 Gradient Returns With Solar Red

Solar Red is set to return to the anatomy-inspired Air Max 95 silhouette once again by way of an iteration that utilizes the icon’s OG gradient pattern. Its midfoot racing stripes start with a dark Granite right above its blacked outsole unit and make their way up to a light Dust color as it approaches the sneaker’s mesh throat. Solar Red can be seen inside the sneaker’s see-through Air unit as well as its mini Swoosh branding, instep, and its unique lace stays. Much like the celestial “Chili Red” OG color scheme, this look will become an instant must-have, as the bright presence of red mixed with simplistic darker tones creates contrast that works perfectly with this esteemed silhouette. Enjoy a detailed set of images below and look forward to its arrival at Fuel on July 21th.

Source: Sneakernews

Photo by 43einhalb

Nike Women’s Air Max 1 “Barely Rose”

The Nike Women’s Air Max 1 “Barely Rose” brings more of the brand’s premium touches to an all-time classic. This time, the visuals are all about the scorching summer months ahead.


This Women’s exclusive edition of the Air Max 1 arrives in hues of Pink and White. We’ve seen plenty from the AM 1’s premium line-up opt for darker and more tonal schemes. But, seeing as how we are in the warmer months of the year around here, a splash of pastel just feels more appropriate.


The color is complemented by the upper’s construction, which sticks to a motif of soft luxury. As usual, we see the fairly breathable mesh base. It’s mostly visible at the toe box while the rest of this material is covered with overlays of a rich leather.


The top half of the shoe sees these overlays covered in the Rose tone the shoe is named after. Meanwhile, slashes of White show up via sections such as the forefoot, lateral swoosh, and heel counter.


Each of these segmented leather sections is separated by that familiar stitch detailing. This is always a welcome touch as it adds to the shoe’s overall premium feel. Nike Air branding on the heel finishes off this edition’s pristine look.


The Air Max’s readiness for the sunnier months has never been in question. Though Nike also keeps plenty of winterized iterations in stock, the colorways show a versatility that works for summer festivals as well.


Moreover, it gives an extra option to those of us who aren’t convinced by the season to dawn slippers and straw hats. The change of weather is hardly an excuse to dump sneakerhead sensibilities.


Even when the weather outside eventually gets frightful, those leather overlays won’t leave you freezing. Available now, cop your own premium Air Max 1’s today!


Nike Air VaporMax 97 Vintage Coral

Having seen its first iterations early this year, the Nike Air VaporMax 97 Vintage Coral keeps the momentum going. This time, Nike brings back the classic Gold look, but with a twist!


Of course, most of us are familiar with that OG Gold version. That glistening upper and clean finish are hard to forget. And yet, the gaudy hue on this sneaker can be a bit much for some sneakerheads. In that light, this Vintage Coral release is a welcome sight.


Rather than the boisterous shine we normally see, this colorway dials it back a bit via a more matte finish. The result is a muted take on the iconic Gold scheme. Interestingly, this approach makes it so that the shoe’s base color doesn’t quite make you react in the same way.


Of course, you might find yourself more captivated by the progressive design of the VaporMax bottoms. This cushioning set up has become a bit of marketing gold for the brand thanks to its competent functionality and memorable aesthetic.


It’s also an appropriate piece of footwear tech to throw on to the Air Max 97. After all, this is the first of the Air Max models to sport a full-length Air bubble. As such, completely unleashing the cushioning here via the VaporMax comes across as a bit poetic.


The relatively toned down execution on this release is also handy if you want to throw on some Gold kicks without drawing too many eyes your way. Nonetheless, this unique piece of design will make sure your footwear doesn’t go unnoticed.


That midsole is more than a pretty sight as well. Though seemingly unsupported, the exposed bubbles are the latest and greatest in impact protection from the Air Max line. If you’re into it, this could be a solid performance choice for you as well!


Available now, don’t miss out on this Women’s exclusive!


Nike Air Max 98 SE “Anthracite”

The Swoosh is dedicating some serious time to the 98 this year. The Nike Air Max 98 SE “Anthracite” is a good bit of proof supporting this.


Sure, much of Nike’s releases this year will likely be more remembered for their efforts to throw a VaporMax midsole under just about everything. But, it’s a good bet that their decision to bring out more Air Max 98 heat won’t soon be forgotten either.


Earlier this year, we mostly saw colorways that focused on the shoe’s potential for bright colors – with, of course, the notable few exceptions.  But, this time around, a classic shoe gets dipped in an equally classic colorway.


The nice thing about the Anthracite color scheme is that you can wear it like an All Black sneaker without sacrificing all notions of variety. The Air Max 98 is a unique shoe in that it has too many pieces to its design to ever come across has singular in design. Basically, there’s a lot to love and it’s hard to ignore.


For instance, take a look at the upper. The base here is a pretty standard mesh construction. But, it also comes with some suede overlays. Pretty basic right? Well, it’s not quite done until we also include that familiar reflective stripe detail.


Thanks to this combo, a mix of Black, White, and Grey still manages to stand out in three different ways. We even get croc-leather detailing via the shoe’s mudguard and eye stays. It’s about as clean an aesthetic as we’ve seen on the AM 98.


This Anthracite colorway, like most dark tonal iterations, is ridiculously easy to match your outfits with. You really can’t go wrong. Heck, throw some shorts on with these, it’ll still be weekend-ready.


Available now, cop these before everyone else catches on!

Nike Air Max 180 Black/Pink Blast

We take a look at the latest rendition of a retro Nike runner, the Nike Air Max 180 Black/Pink Blast-Wolf Grey.


2018 was a good time to hit full steam on the Air Max 180 colorways. This year has been highlighted by a very tangible focus on the chunkier, “dad shoe” aesthetic. As such, the return of the AM 180 is being met thus far with largely positive reviews. Of course, like some other retro runners, it didn’t quite debut to that sort of reaction.


As the third Air Max runner to come out of Nike’s design efforts, this was a bit of a yawn-fest. What’s interesting is that not even an Olympics push, centering around the endorsement of one Michael Jeffrey Jordan, was enough to get this shoe selling. It was, if you can believe it, too much of a “dad shoe” for the time it dropped.


Nonetheless, what Nike put out was a first in its class. For those of you who are big on VaporMax and love the concept of exposed and unrestrained Air, the AM 180 is the OG. This was the first shoe to feature an Air bubble that made direct contact with the ground.


Here, we see the shoe return in a colorway that brings together muted tones as well as a splash of color. The upper sees a Black base throughout the leather and neoprene construction.


That splash of color is courtesy of Pink Blast notes via the later Swoosh branding and tongue logo. We also see that same hue on the Air cushioning, bordered by a section of Wolf Grey.


Available now, don’t let these slip under your radar!

Nike Air Max 97 OG “Gold”

The Nike Air Max 97 OG “Gold” is among the two most famous iterations of a legendary Swoosh design. In particular, the “Gold” iteration had quite the challenge to overcome.

The debut of the Air Max 97 was most felt in Italy when the “La Silver” iteration first dropped. As we all know, the shoe gains a status that goes toe-to-toe with just about any elite footwear model.

In fact, it basically blew away the Air Max 96 in terms of sheer significance. Even the story behind the design was too much to compete with – La Silver was of course inspired by bullet trains.

So, how exactly do you compete with Silver? Well, Nike figured it might as well throw a Gold look into the mix as well. The idea behind both of these looks is a key focus on standing out.

In La Silver’s early days of popularity in Milan, it was all about the uniqueness of rocking something that was both shiny and boasted that sort of midsole.

Dropping the Gold edition was kind of a no-brainer when it comes to the shoe’s next stage of progression. Of course, it’s predictable that the Gold iteration doesn’t do quite as well as its predecessor when it first debuted. With that being said, this latest version brings the color scheme back to life.

Premium leathers make up the majority of the upper here, bringing some luxury touches to this classic look. The gleaming colorway is accented with a Red mini-Swoosh as branding. Rounding off the look is a crisp White midfoot layer leading to the robust Max Air underneath.

That section of impact protection is more than a functional add-on. It gives the Air Max 97 its iconic look, serving as ample contrast on this Gold iteration.



Nike Air Max 270

As a descriptor, the word ‘iconic’ seems to fall flat when describing Nike’s work in the running shoe game. The brand’s longstanding efforts in this category have produced one memorable release after another, each often carrying its hype for years. The Air Max line is the very top of those design efforts, representing the first bloom of the Swoosh running category.

Nike’s debut of this line made clear its focus on performance and commitment to helping runners hit the pavement harder for longer. But, what happens when that same focus is awarded to a lifestyle shoe? For one thing, you get models such as the Air Max 270.

At first glance, there may not be anything outwardly remarkable to you about the Air Max 270. Its build represents that of many an example where performance meets style. For the most part, that impression isn’t far off. With that being said, there’s an important distinction to be made here.

This is the first time Nike has put such an intense focus on the casual and everyday wear qualities of their design. The 270 represents a move away from their strict focus on performance, devoting as many creative resources to a lifestyle model.

In light of that, let’s take a look at some of the details that make this shoe special. The first thing we need to get out of the way is the heel portion. The Airbag here feels like the actual shoe, with the rest of the upper coming across as more of an add-on. This is thanks to the cushion here being the biggest heel bag from the brand to this point.

The upper features a bit of Nike’s signature nostalgic design. Combining influences of the Air Max 93 and 180 models, the mesh here is stripped down to a more fashionable state. A notable lack of lateral panels exposes the mesh more than we’re used to.

It’s a clever move by Nike to combine some eye-opening tech features with more subtle notes meant for sneaker freaks. The Air Max 270 represents a refreshing take on the standard lifestyle sneaker. In a market that is dominated by the casual sneaker consumer, this is a huge step in the right direction.

It’s safe to assume that the Air Max 270 will be spending quite a bit of time in some familiar colorways. The aforementioned AM 93 and 180 models had some interesting colors in their past, and they wouldn’t look half-bad on this beast.

Nike Air Max 1 Premium “Elemental Gold”

Nike’s super deep catalog of success stories might not ever stop. Frankly, there’s no evidence to suggest they even know how to release non-hits. The Air Max 1 is one of the premier examples of this record. The brand’s major footprint in the runners game largely came about as a storm that started off with the AM 1. Along the way, we’ve seen some pretty outstanding models, ranging from the functional to the downright flashy. We’ve even gotten some all-time-great colorways of the Air Max 1. Most recently, we get a look at the Nike Air Max 1 Premium in “Elemental Gold.”

As with all of Nike’s Premium offerings, the upgrades here are mostly on the materials. Though we usually see some sort of suede or leather on this sort of release, things are different here. The uppers sport canvas, for the most part, showing some interesting stitch detailing throughout. If the materials are a bit underwhelming, it’s a good thing this isn’t the main draw. nestled on the shoe’s heel is a branding alteration. The “Air Max” logo here is a call back to the print on the Air Max 93’s tongue. An often unheralded model, this subtle placement gives it the shoutout it deserves.

The colorway here is one we’re used to seeing drop during the winter months when Nike releases heat in response to the frigid winds. With that being said, it’s also nice to see the underrated Air Max 93 get something of a callback. The Swoosh has put together a line of retro runners that span so wide that we often forget about some less popular models. Luckily for the OG Swoosh heads, Nike has a thing for bringing back gems from the past.

Out since late December, make sure you don’t miss out on these beauties!


Air Max 1 “Snow Beach”

Nike could go on another 20 years churning out colorway after colorway of the Air Max 1 and it’s doubtful they’d ever run out of heat. It seems like every single year is a new chance for the brand to test their visual limits. So far, we haven’t seen very many signs of a slow down. Though you can only mess with material variations so much, the trick seems to be in the visual stories. From iconic moments in sports to shoutouts to legendary cities, Nike has a whole stock of inspirations from which to draw. This time around, they go with a household name in 90s hip-hop circles for the Nike Air Max 1 Premium “Snow Beach.”

This shoe is, as many other premium offerings from Nike, decked in some material upgrades. The upper is a combination of canvas and leather. We also another example of something Nike’s been trying to do recently, a shoutout to another older AM model. The Air Max logo on the heel tab is a clear callback to the Air Max 93, as Swoosh heads will quickly recognize. The color scheme itself is inspired by a jacket that Raekwon wore in the video for Wu-Tang’s “Can it Be All So Simple.”

The colors come together nicely here, The Navy overlay over Yellow linings is reminiscent of the Michigan Wolverines, they of the fire collection of custom Jordan retros. If that’s not enough for you, those accents of Red will definitely help you stand out. As we start to leave the colder months, you’ll notice some brighter colors on the streets. From clothing to footwear, you’re like likely to see some lighter notes, like pastel. This iteration of the Air Max 1 is a great way to match that brightness while also sticking a neutral Navy tone.

Available now, you’ll want to make sure you scoop these joints up while they’re still available. Usually, fire colorways of the AM1 have a good chance of slipping under many hype radars, but the Wu-Tang connection might up the resell game this time around. Beat them to the punch and cop yourself some AM heat!

The Flax Season is here.

Nike Flax Collection – Fall Into It

Every season comes with its appropriate aesthetics. The months of shorts, tank tops, and sunglasses have left some of us so quickly that we hardly noticed it. But, it’s all good. With every change in the weather comes a new opportunity to stunt. Nike’s seasonal releases are usually pretty on point, but there might not be a more universally hyped color scheme than the vaunted Flax look. The Swoosh drops some serious heat in these colder days, hitting us with a colorway that is, let’s be honest, appropriate for all seasons.

The Flax or Wheat look adorns some of the most recognizable Nike models to date. In this collection, we see the motif expressed in some quality materials as well. The colorway is the same for each of the models listed, but is executed uniquely from pair to pair. The Air Max 1 takes on some furry suede as an overlay. Meanwhile, the Air More Uptempo’s lush leather base and perforations look like fresh car seats.

Of course, we also see staples such as the Air Force 1 High, straps and all, with its usual shape and impressive stitch detailing. The rest of the collection includes the Air Max 90 Ultra 2.0 LTR, the Air Footscape Woven, and Air Force Max, Air Max 95 Sneakerboot, Air Max 1, Air Huarache, and the Air Woven Boot. To say the least, you’ve got options here. You can go to any of these pieces in your rotation whenever you happen to be throwing on some denim for the day.

Each of these models is an eye-opening execution of a colorway that has become iconic. It’s also convenient, as you don’t need bulky footwear for this boot-like aesthetic. Nike’s latest collection is enough proof that you don’t need to be stomping down Brooklyn in some Timbs to flex in some Flax.

Air More Uptempo ’96

Air Force Max Premium

Air Max 1 Premium

Air Max 90 Ultra 2.0 Leather

Nike Air Max 1 Premium “Ridgerock”

The Air Max 1 goes through yet another premium rendition with this latest Ridgerock colorway. We’ve seen this shoe in more than its fair share of luxurious builds, but this release is on the shortlist for some of the best out there !!

The upper on this beauty is in a mix of high grade suede and soft leather, held down by the AM1’s usual helping of mesh. The Tan hues are divided up in a colour blocking scheme, reminiscent of Nike’s work on the ACG line of footwear. Serving as an interesting contrast are the Turbo Green of the insole and Swoosh, which may remind some of the highly coveted Atmos release from earlier this year.  

The Air Max 1 normally goes through a number of different premium stylings throughout a given year. In that light, you can bet this won’t be the last time we see it all dressed up. That being said, this Ridgerock pair is hard to forget.

You can scoop these up now!


Nike Air Max Zero Premium

The Air Max Zero has enough of a permanent place in the hearts of Nike fans all over. After all, it is known as “the one before the one.” But, Nike is still looking to further engrain this model into your sneaker wish list, regularly coming out with solid and noteworthy iterations. Most recently, we get a taste of the shoe’s more luxurious and premium versions, seen here in four distinct colorways.


The colorways available are Wolf Grey, Pure Platinum, Dark Loden, and Armory. Each comes with  the iconic Air Max bubble. Despite the “premium” monicker, the shoes do go with the usual combination of mesh and synthetic overlays on the upper. One interesting aspect is the addition of a neoprene sockliner, adding to the shoe’s already impressive durability profile.


For those of you looking for some Air Mag vibes, the Pure Platinum pair will look very familiar to to you. Even if that’s not quite what you’re after, you won’t want to miss any of these iterations, available from 19/6/17.

Nike Air Max LD-Zero

NIKE AIR MAX LD-ZERO “Pure Platinum”

The Nike Air Max LD-Zero debuted during last year’s Air Max Day celebration and is back for this year’s festivities with a clean “Pure Platinum”

A women’s version will  be available on a colorless outsole unit and an upper that’s just a little bit brighter as well.

The model combined the LD-1000, a classic running shoe lauded for its clean, minimalist and overall Swoosh

with what was then the most modern Air Max unit fragment design’s Hiroshi Fujiwara could get his hands on.

The Pure Platinum finally seems to do the premium model justice, though,

thanks to an icy outsole that contrasts a bolstered suede heel and mesh upper.



This Pearl Pink rendition ups the lifestyle credibility thanks to a perfect light pink throughout

that even translates over to the full-length Max Air window.


Atmos x Nike Air Max 1 “Elephant”: Why This Sneaker Still Matters in 2017

In 2000, California surf brand Stussy partnered with Nike to produce two limited versions of the Air Huarache.
This partnership was years ahead of its time, and created an important precedent that opened a space for smaller, independent brands to work with bigger, more established names like Nike.
“Collaboration” was far from the enticing, marketing buzzword that it is today, as the audience for sneakers was much smaller in the late 1990s and early 2000s. After Stussy got the ball rolling, Japanese retailer atmos joined up with the Swoosh in 2002 to create a unique version of the classic Air Max 1.
The team at atmos added an unmistakable “Safari” motif to Tinker Hatfield’s now-iconic design, which is today considered one of the greatest versions of the Air Max 1 to date.


A year later, in 2003, atmos again re-worked the Air Max 1, giving fans a new “Viotech” version with a purple and mixed brown theme. Japanese retailer atmos was quickly gaining acclaim in sneakerhead circles,
firming up a strong foundation of collaborations with Nike. Jumping forward to 2007, the atmos x Nike Air Max 1 “Elephant” arrived on the scene as part of a “Zoo” pack. While the Air Max 1 “Elephant” is only one example of Nike’s keen eye for collaboration, especially in streetwear culture’s early days, last year Air Max fans used their votes to resurrect the sneaker for 2017. Speaking to Nike, atmos Creative Director Hirofumi Kojima noted: “Of course it was a great pleasure and the greatest honor for a person whose job is about sneakers. To be honest, I did not realize the significance of the event at first, but a lot of celebratory remarks from the staff and my friends made me realize it.”

For a massive sportswear company who was battling the likes of Reebok and other brands for dominance in the US market, it was relatively risky to allocate resources towards a collaboration with a small, Japanese boutique like atmos.
Speaking on the unabashed color scheme, Kojima went on to explain; “I remember talking with the people in Nike Japan, who were involved in the project, about creating something crazy and stupid that would give impact to the market.
We happened to find a pair of vintage Nike kids shoe with zebra print, and we decided to create shoes with animal prints under the concept of zoo.” As we’ve seen, this tradition of Nike partnering with smaller boutiques and brands to give rise to their ideas has paid off in a big way.
Interestingly, the color story of the atmos x Nike Air Max 1 “Elephant” parallels that of Japanese streetwear first-mover A Bathing Ape, which refers to the idea of a monkey bathing in lukewarm water, as a self-aware metaphor for the overindulgent, younger generation in Japan at the time, which eventually became the label’s own customer base. Similarly, the Air Max 1 “Elephant” recalls the image of an elephant taking a bath, with hits of bright turquoise on the heel, tongue and Nike Swoosh.
In 2017, sneaker collaborations continue to act as platforms for innovation and creativity, driving new ideas and bringing like-minded (or in some cases dissimilar) partners together. Despite being part of vastly different cultures, Nike and atmos found common ground to tell a coherent story which has lasted through the years.

Source: Highsnobiety