Nike Air Max 270

As a descriptor, the word ‘iconic’ seems to fall flat when describing Nike’s work in the running shoe game. The brand’s longstanding efforts in this category have produced one memorable release after another, each often carrying its hype for years. The Air Max line is the very top of those design efforts, representing the first bloom of the Swoosh running category.

Nike’s debut of this line made clear its focus on performance and commitment to helping runners hit the pavement harder for longer. But, what happens when that same focus is awarded to a lifestyle shoe? For one thing, you get models such as the Air Max 270.

At first glance, there may not be anything outwardly remarkable to you about the Air Max 270. Its build represents that of many an example where performance meets style. For the most part, that impression isn’t far off. With that being said, there’s an important distinction to be made here.

This is the first time Nike has put such an intense focus on the casual and everyday wear qualities of their design. The 270 represents a move away from their strict focus on performance, devoting as many creative resources to a lifestyle model.

In light of that, let’s take a look at some of the details that make this shoe special. The first thing we need to get out of the way is the heel portion. The Airbag here feels like the actual shoe, with the rest of the upper coming across as more of an add-on. This is thanks to the cushion here being the biggest heel bag from the brand to this point.

The upper features a bit of Nike’s signature nostalgic design. Combining influences of the Air Max 93 and 180 models, the mesh here is stripped down to a more fashionable state. A notable lack of lateral panels exposes the mesh more than we’re used to.

It’s a clever move by Nike to combine some eye-opening tech features with more subtle notes meant for sneaker freaks. The Air Max 270 represents a refreshing take on the standard lifestyle sneaker. In a market that is dominated by the casual sneaker consumer, this is a huge step in the right direction.

It’s safe to assume that the Air Max 270 will be spending quite a bit of time in some familiar colorways. The aforementioned AM 93 and 180 models had some interesting colors in their past, and they wouldn’t look half-bad on this beast.