THE BRAND
FÜEL opened its doors back in 2014 in Kefalonia, where the idea was born out of the passion for art, innovation and streetwear fashion. Along with it, a small community begun shaping, that kept growing through digital, while being physically apart. For the next 8 years the “idea” became an “obsession”, that needed to be shared with the community, but also in a unique environment. So moving forward, we managed to open a multi layered space, an actual O2O Platform, that can easily change, bringing new excitement to our quality & fashion driven consumer.
A carefully chosen and thoughtfully organized area of 500sqm, with a 35-meter-long display window. A cutting-edge technology led wall, that seeds digital storytelling, provoking curiosities 24/7. Innovative fixtures and equipment, combined with fully customized furniture, that can support different themes & display methods.
A shapeshifting space, that bimonthly switches its layout, keeping it fresh for the consumer. Changing the setup = swapping perspectives. A composition, that mixes innovation with raw stuff. The specifically selected construction methods were driven by sustainability, so the use of plastic and non-recycled materials, was limited to the lowest ratio possible.
IN-STORE CONSUMER EXPERIENCE
Next gen QR code enablers, will be available in small labels for all the products. By scanning them with a cell-phone, consumer grants online access to specs, technicalities, storytelling, even real-time purchases.
LCD Touchscreen Panel, combining the physical and digital experience, from “discovering” to “purchasing”. An Omni service channel giving the option for both in-store & e-shop purchases, by just choosing the preferred filters.
Enhanced audio, video & lighting tooling, to elevate the ambient experience. A combination of sounds, pictures and videos displayed by windowed monitors, along with full-spectrum RGB lights, that reproduce a wide array of colors.
An industry expertise store force, with deep product acknowledgement, that expands from materials & details to even the history of the brands and their products. A store team, not driven by the selling targets, but by the effort to amplify the consumer experience.
Interaction oriented campaign initiatives. Constant store hosting, for “out of the box” partnerships, product themed projects & special facts, in a variety of customized environments.
