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Initiatives, Campaigns, Special Themed Executions & Activities.
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FUEL X ROMEO & JULIET
A different kind of initiative emerging by FUEL x Romeo & Juliet ‘Straight Outta Verona’. The classic Shakespearean play directed by Elena Mavridou, reintroducing the future-proof tragedy adding sportswear, street-art and even lightsabers as elements of expression.READ MORE
FUEL VS RESELLING
In FUEL our ‘Top Priority’ is the consumer experience and we will proceed with all the means necessary to the serve the ‘Purpose’. During the 1st Holiday Season for our flagship store, we wanted to celebrate by offering products that will bring joy and satisfaction to the public, so we organized a ‘NIKE DUNK’ day. A massive release campaign ‘only’ for the ones that want the goods for themselves.READ MORE
THE NORTH FACE - 1992 NUPTSE
Time flies when you're having fun. It's been 30 years since The North Face created one of most beloved and iconic styles, the Nuptse Jacket. The Nuptse has been delivering game-changing warmth since 1992 and no other jacket has journeyed so naturally from the mountains to city streets.READ MORE
JORDAN EVENT AT FUEL STORE
We bring forward the celebration of MJs most difficult career achievement (4th tittle) after his return, together with FUEL's new door celebration. Connecting his efforts to prove himself, along with ours, staying strong during the 2 year-pandemic while growing stronger entering the post covid era.READ MORE