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FUEL COMPANY PROFILE

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Initiatives, Campaigns, Special Themed Executions & Activities.

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JAN2023

FUEL X ROMEO & JULIET

A different kind of initiative emerging by FUEL x Romeo & Juliet ‘Straight Outta Verona’. The classic Shakespearean play directed by Elena Mavridou, reintroducing the future-proof tragedy adding sportswear, street-art and even lightsabers as elements of expression.

DEC2022

FUEL VS RESELLING

In FUEL our ‘Top Priority’ is the consumer experience and we will proceed with all the means necessary to the serve the ‘Purpose’. During the 1st Holiday Season for our flagship store, we wanted to celebrate by offering products that will bring joy and satisfaction to the public, so we organized a ‘NIKE DUNK’ day. A massive release campaign ‘only’ for the ones that want the goods for themselves.

DEC2022

THE NORTH FACE - 1992 NUPTSE

Time flies when you're having fun. It's been 30 years since The North Face created one of most beloved and iconic styles, the Nuptse Jacket. The Nuptse has been delivering game-changing warmth since 1992 and no other jacket has journeyed so naturally from the mountains to city streets.

DEC2022

AN ICON FROM THE 80S

This year the sneaker community see the return of an old-school hoops classic, the fired sneaker Nike ever produced for a college basketball team. A shoe with a great story to tell, that will make you value history of hype.

DEC2022

VANS X RAEBURN

Vans and Raeburn have joined forces to create their first head-to-toe capsule, delivering distinctive sustainable fashion, based on unique garments and materials.

NOV2022

NIKE DUNK - FRUITY PEBBLES

Let us help you increase your thinking capacity, by sharing content around Nike Dunks x Lebron James x fruity Pebbles. The latest shoe inspired by LeBron's favorite childhood cereal, collaboratively designed by Nike and Pebbles.

NOV2022

MAISON KITSUNE PARIS X EASTPAK

We presented the capsule in an exclusive space. in the main display area of the store, combining the signature Fox print, with the physical color tones of the walls.

OCT2022

NAPAPIJRI X FIORUCCI

Paying tribute to the heritage. we formed a dedicated space to showcase a collection of unique technical materials in vivid colors, combined with bold graphics.

OCT2022

JORDAN EVENT AT FUEL STORE

We bring forward the celebration of MJs most difficult career achievement (4th tittle) after his return, together with FUEL's new door celebration. Connecting his efforts to prove himself, along with ours, staying strong during the 2 year-pandemic while growing stronger entering the post covid era.