Vans is an action sports brand known for its creative expression and through its collaborations it always manages to bring something new and unique to the table. Reuniting with Lower East Side, New York designer Sandy Liang for the third time, Vans uses 90s inspired classics that draw on the designer's childhood memories and personal connections.
Sandy Liang grew up in Queens and initially intended to become an architect, attending the Rhode Island School of Design for architecture. It wasn't long after that when she realized her passion for fashion and immediately transferred to Parsons to study fashion design upon graduating she founded her own company. Her creative process has a rare, local focus. She works intimately with a small team in a renovated studio space that was once a storage room for her father's restaurant two blocks away, where he still works. She names pieces after family and friends and develops custom prints that pay homage to New York's lifestyle.
With this collaboration, Liang places her signature stamp on some of Vans' most iconic footwear and apparel pieces, elevating beloved styles and reflecting her deeply personal connection to New York City. Her main design principles consist of grandma fashion, sport femme, nostalgia, and humor and are influenced by her great passions such as fashion, film, and architecture.
Fashion is a personal journey for each one of us and this collaboration is the perfect embodiment of that. Liang's future seems brighter than ever and we can't wait to see what comes next!
Photos by Fuel.