
STRAIGHT OUTTA VERONAFUEL x ROMEO & JULIET
Street fashion is constantly evolving to reflect current trends and cultural influences, but also drives the retrospective nostalgia by bringing back tendencies of former times. Even for a romance of the past, the current street style can utilize the attempt to connect the future generations, with the messages implied by the older ones.





A DIFFERENT KIND OF INITIATIVE EMERGING BY FUEL X ROMEO & JULIET ‘STRAIGHT OUTTA VERONA’.
The classic Shakespearean play directed by Elena Mavridou, reintroducing the future-proof tragedy adding sportswear, street-art and even lightsabers as elements of expression. The cast architecture is based on talented young actors who encircle the street culture, giving their best to touch upon the matters of dispute, over power and wealth.

Fuel is embracing this kind of acts in and out of the stages, housing with statement apparel and footwear the entire play. Supporting young people for the struggles they face in a world that is often hostile to their desires and passions on the one hand, accepting everyone’s style without cultural restrictions on the other.




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