Streetwear with Attitude
Bold, ironic, and unapologetically rebellious, Anti Social Social Club (ASSC) is more than just a streetwear brand — it’s a cultural statement. Founded in 2015 by Neek Lurk, the label quickly rose to global fame with its raw aesthetic, limited-edition drops, and emotionally charged messages. Its instantly recognizable logo and unpredictable collaborations have made it a favorite among streetwear enthusiasts and hypebeasts worldwide.
Whether it’s the iconic hoodie, graphic tee, or accessories that speak louder than words, ASSC captures the spirit of modern youth culture: detached, introspective, but always expressive. Every piece channels a certain mood — from anxiety and isolation to confidence and rebellion — turning fashion into therapy.
The name Anti Social Social Club isn’t just a clever contradiction — it reflects the emotional chaos of modern society. It speaks to those who want to disconnect from the world while still needing to express themselves. That raw authenticity is what makes the brand stand out from the rest.
At Fuel, we don’t just stock brands — we curate culture. That’s why Anti Social Social Club feels right at home in our lineup. It’s more than fashion — it’s a philosophy that mirrors Fuel’s core values: individuality, rebellion, and raw self-expression. Now available at Fuel, you can explore the latest drops and embrace the paradox that made Anti Social Social Club a phenomenon. Not just a brand — a mindset.
