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Puma




Puma was founded in 1924 in Germany by Rudolph and Adolf Dassler. Originally a shoe manufacturer with several Olympic athletes sporting Puma shoes through the years. In the 1950’s Puma gains attention for the development of their soccer shoes. In 1960 Puma becomes the first sports shoe manufacturer to use the vulcanization production technique. In 1986 Puma became a publicly traded company on the Frankfurt stock exchange. In 1998 Puma merges sport and fashion by collaborating with designer Jil Sander.


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